You’ve decided to sell your house. You begin to interview potential real estate agents to help you through the process. You need someone you trust enough to:
- Set the market value on possibly the largest asset your family owns (your home)
- Set the time schedule for the successful liquidation of that asset
- Set the fee for the services required to liquidate that asset
An agent must be concerned first and foremost with you and your family in order to garner that degree of trust. Make sure this is the case. With that, here are the 2 things you want to be looking for as you select the Realtor to serve you in this season:
Avoid those who brag about their success and their company’s success.
An agent’s success and the success of their company can be important considerations when deciding on the right real estate professional to represent you in the sale of your house. However, you first need to know that they care about what you need and what you expect from the sale. If the agent is not interested in first establishing your needs, how successful they may seem is much less important.
Hire someone who is a great marketer.
What is the one thing that every single seller on the face of the planet wants? A buyer! And in real estate, 99% of the battle for buyers is getting the right type of exposure, in front of the right people, at the right time. Find a buyer who knows how to market to buyers in 2017! If they don’t have a plan to fully utilize social media and the web to sell your home then they don’t have a plan that works! If they don’t know where and how to find qualified, financially prepared buyers then they aren’t ready to take on the task of getting it sold.
Look for someone with the heart of a teacher who comes in prepared to explain the current real estate market to you and is patient enough to take the time to show you how it may impact the sale of your home. Not someone only interested in trying to sell you on how great they are. This is your home, your family, and your story – your Realtor should simply to be a guide and partner.You have many agents from which to choose. Pick someone who truly cares!